Author(s): Rachel McAlpine
Business writing is content writing! Web sites, search engines and document management systems are only as good as their content. And all too often the content is garbage. By skilful editing alone, you can double the usability of web sites and give your content management system something worth managing. And by training all staff in a few key skills, you can trigger an epidemic of good writing. 1. A radical new approach to business writing in the 21st century. 2. Essential for everyone who writes or manages web content.3. Practical, honest, up-to-date and very easy to read. 4. Relevant to anyone who writes as part of their job, especially in HR, communications, content management, IT, journalism, teaching, law, accountancy and other professions.5. Used as a textbook by the Open Polytechnic of New Zealand. 6. Firmly grounded in today's real world of business, government and education. Rachel McAlpine is a director of Contented.com, and an authority on writing for the web. She is the author of Web Word Wizardry, Global English for Global Business and Crash Course in Corporate Communications. She is also a poet, playwright and novelist. She lives in Mt Victoria, Wellington.
Rachel McAlpine is an authority on writing for the web. She is the author of Web Word Wizardry and Crash Course in Corporate Communications, and a poet, playwright and novelist. She lives in Mt Victoria, Wellington.