Branded Culture is a serious book about creating exceptional marketing and cultural change within the context of today's turbulent environment. But don't expect it to be served up as the intellectual equivalent of Kidney and Lentil Soup. This is a roller-coaster of hilarious stories and unexpected observations. Each of the stories conveys an easy-to-digest and compellingly effective message about one of the seven must-have attributes of marketing and organisational success. As well as setting up the framework for achieving remarkable results, the author goes a step further, serving a generous side order of practical tools and techniques that you can lift off tomorrow to start to change performance. It doesn't matter whether you're running a small business that serves a local community, or a multinational giant, if you want to better understand marketing and how to grow your business, this book will guide you on that journey. Branded Culture is essential reading to decode the new rules of building brands and branded cultures in a social-media-obsessed world.