Write me a web page, Elsie!

Author(s): Rachel McAlpine

Reference

Rachel McAlpine tackles a communication crisis that is out of control. Anyone who writes at work is probably writing content for a web site or intranet. Every day, mountains of pages are published online - and most fail miserably, because online writing requires some special skills. Luckily, words alone (those quaint, old-fashioned things) can work wonders on the web. You can double the usability of a web site just by editing content the right way. This book shows how to convert business documents into web content that's fresh, focused, functional, forceful - and findable. Essential for anyone who writes or manages web content.

$49.99(NZD)

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Product Information

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General Fields

  • : 9780473140427
  • : CC Press
  • : CC Press
  • : 230x165mm
  • : New Zealand
  • : books

Special Fields

  • : Paperback
  • : 286pp
  • : 286pp
  • : 808.066004678
  • : 808.066004678
  • : Rachel McAlpine
  • : Rachel McAlpine
  • : BxW illustrations
  • : BxW illustrations
  • : Paperback